Every company and industry is resourcing for disruption, bending rules, breaking moulds and challenging norms. Preparing for change is difficult as by its very nature, change can be uncertain – that’s why they call it DISRUPTION and not PREDICTIVE CHANGE.

The millennials were the warm up act, the generation that drove the switch from analog to everyday digital.  Generation Z are now the main event, the tipping point of the first truly digital generation of consumers. Together, these two demographics have fundamentally reset consumer values for every business and brand globally.

Understanding the values of the new consumer safeguards us against fading in relevance. Reflecting these values back at the modern consumer ensures our success. The Blue Dot Consumer is all about placing the customer at the heart of the business, of the customer journey and of the brand experience.

This speech challenges any business to look at their future through the lens of their future consumer. We look at the social, cultural and cyber behavioural forces pressing on humanity, and how changes in consumer expectations have forever changed the game. Today’s consumer expects a frictionless and seamless experience at every touch-point, has little tolerance for failure but will become a tribal brand fan if you get it right.

Disruption is a positive force if you harness what is happening around you but an amazingly destructive one if you ignore the changing nature of consumer values.