Every corporate organisation recognises that creativity and innovation are the fuel that will drive their engine to success. The problem is that most organisations fail in catalysing this creativity, and so the innovation funnel runs dry. If we are to push established boundaries, challenge norms and solve problems in new ways then we have to change our approach. We have to avoid routine thinking, and it has to start with the individual.

Habit & Routine are the enemy of creativity, but yet most of us sit at the same desk, in the same role, surrounded by the same people every day. If we are to truly engage with problems in new ways, to surpass our personal and professional capabilities, we need to learn to break the routine.

This unique speech challenges delegates at an individual level to rewire how they think and act, to build a culture of creativity from the ground up. There will always be personal and professional disruption. The difference between being a victim and victor of these changes is in your response and attitude.

This talk is highly entertaining, motivating and inspiring. It has lit a fuse under hundreds of thousands globally who have heard its message, either live or through Ken’s TED Talk on the subject.

The central message is that by rewiring yourself to look for opportunity, by stepping up and out on a daily basis, creativity and success follow. How do you expect to be creative or succeed if you do the same things every day? Do more, be more.