Leading consumer behaviouralist Known as the King of Customer Experience

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer, shopper and cyber shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the physical, digital and future consumer.

With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

As a behaviouralist and life strategist, he is also passionate about change, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Every year, Ken shares his thought-disrupting insights with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference and webinar circuit relating to the future of consumerism. Regularly voted best speaker at events where he is invited to speak, he believes in engaging and delighting event attendees at every opportunity.

About Glacier Consulting

Glacier Consulting is a boutique agency specialising in shopper and consumer insight, based in the application of behavioural science research methodology. Founded in 2001 we blend shopper psychology , cultural anthropology, cyber behaviour and neuroscience to arrive at eureka moments relating to shopper and consumer behaviour.

Renowned for actionable insight, Glacier Consulting has pioneered developments in biometric and ethnographic shopper research bringing the reality of in-store and click-to- buy moments to life. Research projects are heavily bespoke and tailored to the client and industry using a holistic methodological approach.