January 2021 - Ken Hughes

@kenhughesIE

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AI AND CX KEN HUGHES BLOG

A BREATH OF FRESH AIR (ARTIFICIAL INTELLIGENCE RETAIL): THE CX PERSPECTIVE

24 November, 2023 / Artificial Intelligence, Customer Experience / No Comments

Consumers queue for Black Friday.

BLACK FRIDAY: 5 THINGS DRIVING THE RETAIL EXPERIENCE

22 November, 2023 / Consumer Psychology, Consumer Values, Retail / No Comments

Consumer Research and Customer Experience

WHY YOU SHOULD STOP ASKING YOUR CUSTOMERS WHAT THEY THINK: CX MEETS QUANTUM PHYSICS

25 October, 2023 / Consumer Psychology, Customer Experience, Shopper Marketing / No Comments

BUSINESS FAILURE INNOVATION

FAILING TO INNOVATE: THE RELATIONSHIP BETWEEN RISK, FAILURE & RESILIENCE

25 September, 2023 / Innovation, Leadership / No Comments

BRAND AUTHENTICITY: BARBIE, KEN, & TAYLOR PART III

28 August, 2023 / Branding, Consumer Psychology, Consumer Values, Customer Experience / No Comments

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A CUSTOMER EXPERIENCE MASTERCLASS COURTESY OF TAYLOR SWIFT. PART II: TAYLORGATING

18 July, 2023 / Branding, Consumer Psychology, Consumer Values, Customer Experience / No Comments

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WHAT TAYLOR SWIFT CAN TEACH YOUR BRAND PART I: SWIFTONOMICS

27 June, 2023 / Branding, Consumer Psychology, Customer Experience / No Comments

consumer post pandemic PTSD intrusive thoughts

SILENT SCARS: UNDERSTANDING CUSTOMER & SOCIETAL POST-PANDEMIC PTSD

28 April, 2023 / Consumer Psychology, Customer Experience / No Comments

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ROBOT WARS & THE CUSTOMER EXPERIENCE: WHEN AUTOMATION GOES WRONG

30 March, 2023 / Artificial Intelligence, Customer Experience / No Comments

Taylor Swift-Branding masterclass

A TAYLOR SWIFT TRIBAL BRANDING MASTERCLASS: YOU’RE THE PROBLEM

21 February, 2023 / Branding, Consumer Values, Consumerism, Digital Culture, Marketing / No Comments

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